Adsum NYC

Adsum is a Brooklyn, NY-based brand. I design landing pages for new collections, sales, and events on an ongoing timeline. Additionally, I assist with launching new campaigns and assist with outreach. I work closely with the brand's founder.

Working directly with the founder in Shopify, I design and ship collection pages on an ongoing cadence — new releases, events, seasonal sales. A size filter I built from scratch surfaces only in-stock sizes, cutting clicks to sold-out variants by 35%. I also restructured the product page, collapsing dense supporting details (size charts, shipping, returns) into accordions to keep the description front and center and shorten the path to checkout. Beyond the site, I design email campaigns for launches and seasonal cycles — currently at a 43.8% open rate against a ~33% industry average.

I designed landing pages for the brand's new collections and releases, as well as for the holiday sale announcements. Each page is crafted to match the brand's visual identity while driving conversion.

I built a size filter feature from scratch for the collection pages that surfaces only in-stock sizes, so customers see what's actually available instead of landing on sold-out options. It cut wasted clicks and helped shoppers find their size faster.

Beyond web design, I have created graphic designs for the brand's email announcements — including Black Friday and Cyber Monday campaigns — and assist with ongoing marketing outreach and social media content.