I'm Usmaan, a product designer based in New York, NY. I own the process end-to-end — research, design, and shipped code — as the sole designer working directly with engineers and founders, across consumer products, non-profits, and e-commerce.
Sept 2026 - Present
Shifts is a team scheduling app that helps organizations plan and manage member shifts in one simple, organized calendar.
Nov 2024 - Feb 2025
Lead the UI design and developed a functioning prototype for a peer-to-peer rental app. I worked along a team of engineers / founders to bring their apps vision to life through Design, research, and prototyping.
Nov 2023 - Nov 2025
I led a redesign overhaul of the nonprofit association’s website. I worked with stakeholders to better understand the longstanding issues, their goals for the website, and the problems they faced. I conducted user research through three to five focus groups with participants from different demographics, including age, roles, and knowledge levels. I used the feedback and research findings to redesign and develop the nonprofit’s website while proposing a migration from WordPress to Webflow.
Nov 2025 - Present
For a Brooklyn-based clothing brand serving 15K+ monthly active visitors, I designed a custom size filter that cut clicks to unavailable products by 35%.
June 2025 - Present
DPR Studio is a production studio based in California specializing in Garment Design, Brand Identity, Brand Strategy, Creative Direction, and Production Management. I worked with the founder of the studio to redesign and develop their Shopify website, owning the process end-to-end, from research, design, to shipped code.
Mar 2021 - Aug 2026
What started as a visual reference account grew into a 5,000+ community of designers, studios, and brands — then a merch line, then a full design studio. Community insight now drives every client engagement.
Personal Project
WCM Connect App is a self-initiated concept redesign I did of an existing app on the app store. I researched the problems and issues real users were facing through reviews on the app store, online discussions, and feedback. I focused on redesigning and improving the onboarding, dashboard, and scheduling.
