I'm Usmaan, a product designer based in New York, NY. I own the process end-to-end — research, design, and shipped code — as the sole designer working directly with engineers and founders, across consumer products, non-profits, and e-commerce.
Lead the UI design and developed a functioning prototype for a peer-to-peer rental app. I worked along a team of engineers / founders to bring their apps vision to life through Design, research, and prototyping.
I led a redesign overhaul of the nonprofit association’s website. I worked with stakeholders to better understand the longstanding issues, their goals for the website, and the problems they faced. I conducted user research through three to five focus groups with participants from different demographics, including age, roles, and knowledge levels. I used the feedback and research findings to redesign and develop the nonprofit’s website while proposing a migration from WordPress to Webflow.
