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On The Run Studio

Role
Founder & Designer
Duration
Mar 2021 - Present
Scope
Product Design, Front-End Development
Platform
Vercel
Tools
Figma, Cursor

Creating a brand and a Design Studio

Overview

On The Run Studio is a design studio that began as a personal project to curate and share images that inspired me and my work. Over time, the page grew and built a community of like-minded individuals who found inspiration in the posts. Along the way, I designed and produced products and merchandise inspired by these influences. On The Run Studio continues to share, inspire, and grow the community while connecting with brands and companies to assist in web design and development.

Outcome

What started in March 2021 as a personal moodboard grew into a community of 5,000 followers within a year and a half. That growth extended beyond the page — limited-run merchandise I designed sold to community members as far as France, Spain, and the U.K., signaling reach well beyond a local audience. Rebuilding across Shopify, Squarespace, and Framer gave me firsthand fluency in the platforms brands actually use, turning On The Run Studio into the foundation for the full-service agency I run today, partnering with brands from concept through launch and maintenance.

5K 2.5K 1K 50 Mar '21 Sep '21 Mar '22 Sep '22 Instagram followers growth (Mar 2021 – Sep 2022)
New York U.K. France Spain Merchandise reach beyond New York

Merchandise

For 2 and a half years, I designed and produced merchandise inspired by my upbringing and the images I had curated. I started off with a t-shirt and a mug. For the t-shirt, I created a design that was simple and clean — the graphic was inspired by the Unisphere in Flushing, NY. For the mug, I placed the early On The Run Studio logo on the front.

Design Studio

On The Run Studio is continuing as a design agency to assist brands and companies to strategically design and develop their websites. The agency provides a full-service design and development solution, from initial design to launch and ongoing maintenance.

On The Run Studio homepage and About pages on two mobile phones